thekey.to
Berlin

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Art direction and design for the overall visual communication for thekey.to avant-garde and thekey.to {Shift}, first and second an international event for green fashion, culture and lifestyle.

Inspired by the aesthetic of a stitching manual from the 40's, an image was chosen and reinterpreted into a contemporary version which became the main image to identify the fashion fair. The branbook, print and online advertising where designed to evoke a progressive and yet sweet aesthetic.